In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed. A target audience can be formed of people of a certain age group, gender and status, and more; for example teenagers, females, single people, etc. A target audience can also be a combination of factors, e.g. men aged 20-30 is a common target audience. Although, this doesn’t always mean that this is their only customers, a different audience may also be interested. Discovering the appropriate target market and determining the target audience is one of the most important activities in marketing management.
The biggest mistake it's possible to make in targeting is trying to reach everybody and ending up appealing to no-one. With this being part of my aims to appeal to most genres of music I will have to try to compromise due to this fact. I will also have to decide whether to appeal to one audience or try to expand it. As well as this from my questionnaires I will have to work out what people want the most to include in the magazine and see which people will like what.
Rather than looking at age for my target audience I will try to look at the genre of the music which appeals to the most people. I decided this as the majority of my audience is age 16 – 18. I found out that it was easier to hand questionnaires to my year group as it allowed me to relate to the target market and make sure that my magazine appealed to this age group. I feel that although my target market is based on this age group, I will try to include some elements that relate to the age group below and above to make sure that I am not excluding people from buying my magazine.
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