Shape of my Main Task magazine

After repeatedly looking at the same old rectangular shaped magazines, I decided that I want my magazine to be of a different shape. I feel that if I am to grab my target audience then I need to draw away from the same shaped magazines as everyone else and create something so different that it stands out and makes the target audience want to buy my magazine rather than the same shaped ones as everyone else. Another way that I could change up the layout of the magazine is to change from portrait to landscape.